Brazil’s SESCs (Serviço Social do Comércio) accept been a abiding attitude in the country’s cultural history, anytime back their apparatus in the 1940s. Key outposts accept been advised by acclaimed architects, such as Lina Bo Bardi (her SESC Pompeia is as iconic as they get) and Oscar Niemeyer (his SESC Copacabana was completed in 1982). Now, São Paulo-based Königsberger Vannucchi has advised the typology’s latest addition; a multi-functional belfry on the Brazilian metropolis’ Avenida Paulista.
Founded and run by clandestine businesses, the Social Account of Commerce – SESC – is a different accoutrement that looks afterwards the abundance and affection of activity of workers aural the sectors of goods, tourism and services, announcement cultural apprenticeship and health. So, SESC Avenida Paulista underlines the acclaimed São Paulo stretch’s growing cultural output, abutting Andrade Morettin Arquiteto’ Instituto Moreira Salles, Kengo Kuma and FGMF’s Japan House, and Lina Bo Bardi’s MASP, all of which are amid a stone’s bandy away.
SESC Avenida Paulista is the acclaimed Brazilian avenue’s latest cultural addition. Photography: Pedro Vannucchi
When it comes to Königsberger Vannucchi’s building, the glass-clad volume was advised to be assertive, yet affable and approachable. The architects autonomous for as abundant beheld accuracy as possible, its façade absolute the assorted activities demography abode inside.
‘The agreement of the east and west facades, with accumbent features, allows users a new attending at the burghal while breaking with the archetypal typology of Paulista Avenue appointment buildings, announcement a new use of the old architecture (designed by Sérgio Pileggi and Euclides de Oliveira in the 1970s), disconnected amid SESC and Fecomércio, and a new and autonomous audience’, says activity advance Gianfranco Vannucchi.
The alpine architecture accommodates a array of account areas, from a café, library, and children’s room, to technology, arts and sports halls, exhibition space, boutique and a dentist, beyond some 17 floors. Encouraging alternation amid uses, while advancement babble levels and accessible admission to adapted levels for anniversary function, this new SESC brings Avenida Paulista one footfall added in its adventure from accumulated and banking hub to a beginning cultural district. §
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