SAN FRANCISCO–(BUSINESS WIRE)–Oct 12, 2018–Just a ceremony away, the authority adorableness omni-retailer, SEPHORA, will host its first-ever in Los Angeles– a highly-immersive two-day adorableness accident that fuses high-touch concrete and agenda adventures clashing annihilation apparent before. This year marks Sephora’s 20 th ceremony in the United States, and fittingly, as the banker is generally accustomed by admirers about the apple as a “beauty playland,” the alive experience, House of Beauty, will affection Adept Classes with industry icons, artefact customization, a alternation of one-of-a-kind adorableness activations from added than 50 brands and abounding opportunities for guests to apprentice from, get aggressive by and comedy in the apple of Sephora.
Newly added guests accommodate a additional actualization by personality, model, bestselling columnist and Becca agent Chrissy Teigen on Sunday October 21 st and appropriate After-Dark DJ sets by Gryffin, Daya and K.Flay.
Exclusive Admission to Industry Icons and the Ultimate Adorableness House PartyThe official agenda of SEPHORiA adept classes and meet-ups with adorableness experts and celebrities is now alive on sephoria.com. Appearances include:
Saturday, October 20: Charlotte Tilbury • Chrissy Teigen (BECCA) • Dr. Dennis Gross x Skinny Confidential • Jen Atkin (Mane Addicts presented by OUAI and Dyson) • Natasha Denona • Priscilla Ono (FENTY BEAUTY) • Vicky Tsai (Tatcha) • Zanna Roberts Rassi • Scotty Cunha (Mane Addicts presented by OUAI and Dyson) • Elaine Welteroth
Sunday, October 21: Mario Dedivanovic • Laura Mercier • Angel Merino (“Mac Daddyy”, Artist Couture) • Dr. Murad x Elaine Welteroth • Natasha Denona • Priscilla Ono (FENTY BEAUTY) • Vicky Tsai (Tatcha) • Renny Vasquez • Kandee Johnson • Jenn Im • Daniel Martin (Dior) • Patrick Ta (La Mer) and anew added, Chrissy Teigen (BECCA)
And, adore DJ sets throughout the weekend to amplify the affair spiritSaturday, October 20 (sponsored by Milk Makeup) • Dede Lovelace (Session 1), Mia Carucci, Kitty Cash and Dana Boulos (After-Dark, Session 2) Sunday, October 21 • Dede Lovelace (Session 3)… with an added appropriate closeout affair accent with DJ sets from Gryffin, Daya and K.Flay (After-Dark, Session 4)
A Surprise Behind Every Door and in Every Corner“Unlock” a new adorableness acquaintance with every allowance central this House of Beauty:
The Garden – Spend time in the abundant garden with La Mer, IT Cosmetics, Gucci, GLAMGLOW and Viktor&RolfThe Suds Allowance – Soak up the skincare with belif, OLEHENRIKSEN and BiossanceThe Living Allowance – Meet and admix with added beauty-lovers and appropriate guests, and adore a few account of relaxationThe Custom-Palette Allowance – Actualize a absolutely customized eyeshadow palette by purchasing caliginosity from Urban Decay, MAKE UP FOR EVER, NARS and Sephora CollectionThe Masterclass Theatre – Attend a masterclass and apprentice from the best in the industry, including cast founders and influencersThe Kitchen – Comedy with and sample articles aggressive by kitchen capacity from Briogeo, BECCA, Youth To The People, HUDA BEAUTY and Glow RecipeThe Café – Recharge and analysis out the air-conditioned articles from Four Sigmatic and Vital Proteins, and stop by the Essentia Hydration BarThe Lip Lounge – Actualize and acquirement a alone lipstick from BITE Beauty, Sephora Collection or Yves Saint LaurentThe Foundation Closet – Browse hundreds of foundations and acquisition the absolute formula, advantage level, shade, and accomplishment for you with a hands-on analogous experienceThe Fragrance Bar – Adore affair or mocktails aggressive by fragrances from TOM FORD, Atelier Cologne, Maison Margiela and KilianThe Beam Affair – Get dusted in beam and adore the affair with PAT McGRATH LABS, IGK, stila, Artist Couture, Milk Makeup, PINROSE, MAKE UP FOR EVER, Sol de Janeiro and Laura Mercier. Then appointment the AIR OPTIX COLORS base to try on blush acquaintance lenses, and grab a cocktail or mocktail and hit the ball floorThe Makeover Vanity – From brows to blowouts, stop by for touch-ups with Benefit Cosmetics, Drybar and Sephora artistsThe Cast Neighborhood – Wander through the “neighborhood” of branded houses from beautyblender, Charlotte Tilbury, Dior, Dr. Jart , Drunk Elephant, FENTY BEAUTY, Fresh, Jo Malone London, tarte, Tatcha, Too Faced, Urban Decay — for an affectionate arcade experienceThe Café – Fuel up and recharge your phoneThe Bathroom – Whimsical bathrooms brought to you by method® bodyThe Adorableness Closet – Boutique limited-edition SEPHORiA merch, additional pieces from ban.do, Lot Stock and Barrel, and Pop & Suki that you can adapt with monograms and patches
Unrivaled Sponsors and SwagSephora is captivated to accomplice with the afterward sponsors to bear a exceptional bedfellow acquaintance from alpha to finish:
contact lenses actualize a show-stopping attending that blends artlessly to enhance any eye blush — whether you accept aphotic eyes or light, and whether you charge eyes alteration or not. SEPHORiA attendees can try on
contact lenses and breeze a selfie in The Reserve. Don’t forget! If you abrasion acquaintance lenses, amuse accompany your glasses or a case to abundance them in.
: This LA-based affairs cast designs clothes, accessories, gifts, stationery, and more. Acquisition ban.do at the Adorableness Closet.
is the alone exceptional bottled baptize clinically apparent to bigger rehydrate. SEPHORiA guests can break hydrated with chargeless 12oz bottled amnion of this overachieving H2O, served at the Essentia Hydration Bar on the Main Floor.
: This full-service architecture flat and retail boutique is based in LA. Acquisition custom denim jackets for acquirement at the Adorableness Closet.
: Method’s naturally-derived, planet-friendly charwoman and claimed affliction products will be featured throughout the SEPHORiA experience.
: Made by best accompany Suki Waterhouse and Poppy Jamie, Pop&Suki serves up accessories that are customizable to you, and able to life. Scoop them up at the Adorableness Closet.
SEPHORiA will booty abode at The Majestic Downtown in Los Angeles, CA on October 20-21, 2018. Tickets are still on sale. To apprentice added about SEPHORiA or acquirement tickets, amuse appointment www.Sephoria.com or chase @Sephora and #Sephoria on amusing media.
About Sephora AmericasSince its admission in North America 20 years ago, Sephora has been a baton in all-around authority omni-retail, teaching and alarming audience to comedy in a cosmos of adorableness and wellness, while creating the world’s best admired adorableness community. With an aloof admission to empiric retail through its expertise, addition and ambitious spirit, Sephora invites audience to comedy with 14,000 articles from 200 anxiously curated brands, adore alone casework at the Adorableness Flat aided by agenda innovations, and appoint with expertly accomplished adorableness admiral in added than 430 food beyond the Americas, as able-bodied as 600 locations central JCPenney; globally, there are added than 2,500 Sephora food in 34 countries. Audience can additionally acquaintance Sephora online and through adaptable apps, and admission the free-to-join Adorableness Insider affairs that offers different rewards and adventures beyond three spending tiers. Let’s Adorableness Together. For added information, visit: https://www.sephora.com/about-us and @Sephora on amusing media.
View antecedent adaptation on businesswire.com:https://www.businesswire.com/news/home/20181012005275/en/
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: DEPARTMENT STORES LUXURY ONLINE RETAIL RETAIL COSMETICS
Copyright Business Wire 2018.
PUB: 10/12/2018 10:23 AM/DISC: 10/12/2018 10:23 AM
Copyright Business Wire 2018.
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